Bausch & Lomb
 ReNu

Problem:
  Renu's package had become dated. The images were not fresh and were sepia toned suggesting age.

The package's message did not clearly project the product's benefits and ease of use. The message seemed to imply that the ReNu product line was overly complicated.

Solution:
  Simplify the package. Prioritize the message in a hierarchical manner. Demonstrate the ease of use with new visuals using a blue - refreshing - background, and place them in sequence with the verbal message. Update the logo, enhance the corporate identity and extend it to the product line.


Before:After



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