Concord Food's Project Background

Problem:
  Concord Foods lacked a corporate identity, i.e., brand equity. Its glaze product's packaging/shelf presence was generic compounding the problem.

Solution:
  Designed a corporate identity and logo/trademark - "Concord Foods Inc." and applied it to the package, thereby giving the product a brand name and brand equity. Then upscaled the glaze product package with distinctive typography, bold flavor designation, and tempting photography.

  This product is sold in the produce section of grocery stores. The striking black packaging made it very distinctive. A very successful brand establishment, repositioning and package redesign.


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