TKI Foods, Inc.
Diet Quik Project Background

Problem:
  TKI management needed to restage their successful meal replacement/diet plan product. Also, competitive activity in this explosive category necessitated that TKI create unique visual imagery for its popular consumer brand.

Solution:
  A refreshing redesign with contemporary graphic resolution set TKI head and shoulders above their competition. The design has strong shelf impact, sumptuous appetite appeal and photography that implies how easy this diet plan will be to adhere to. The distinctive graphics successfully translate across the various sizes and forms utilized by TKI and the result is an impactful product line presentation. Awarded the Package Design Council's Award of Excellence.


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