Spontex Project Background

Problem:
  Spontex lacked focus. It's logo was dated and its packaging line was lost in the visual cacophony of the category and in a broader sense, the market aisle.

Solution:
  Updated the logo, enlarged and placed it prominently to establish a brand identity. Redesigned the package with unique color for the category thereby establishing strong shelf presence. Identified individual products within the line by usage nomenclature and supporting photography.

  Logo power and simplicity defined the label redesign, resulting in increased sales and consumer brand awareness in their category.

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Alan Anderson