Bausch & Lomb
 Clear Choice Mouthwash

  Clear Choice Alcohol Free was a new product to the mouthwash category. Market research indicated a strong demand for the product, but it required a unique look while retaining corporate brand equity.

  One of the first uses of "see-through" packaging wherein it became technically feasible to print on the rear surface with good fidelity, the clear container promised sterility and cleanliness. The brisk pouring wave in the front expressed refreshment. The rear graphics showed through the liquid establishing a unique "3-D" presentation for the new mouthwash and remained within the category's visual bounds. Very successful launch.

1st Place Mobius Award:
Best US Package Design - Personal Products

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