Benckiser, Inc.
Glamorene Project Background

  Benckiser acquired the old Glamorene product line and added a trigger pump for its carpet cleaner. New structural design was required for the trigger pump bottle and the dated graphics required redesign.

  Applying Industrial Design skills and expertise, fashioned a new trigger bottle form that was correct for the category, ergonomically designed for ease of use, and compatible with Benckiser's manufacturing and production lines.

  Bold graphics, defined by the new bottle form, and adaptable to the existing can line were designed. The newly designed logo carried bright colors within a dynamic sweep and focussed attention on the product brand name.

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